Consumers put greater value on potato convenience
DENVER — Consumer demand for convenience is accelerating, and that has implications for potato marketers.DENVER — Consumer demand for convenience is accelerating, and that has implications for potato...
View ArticlePotatoes USA: boost performance with potatoes
DENVER — Seizing the marketing offensive for what promises to be a long-term campaign, Blair Richardson of Potatoes USA wants consumers to see potatoes and potato products as a high performance...
View ArticleD.C. outlook unsettled, potato council reports
DENVER — With an uncooperative Republican Congress confounding quick action, President Trump’s ambitions to reshape trade policy, cut taxes, reform health care and trim the bureaucracy may not unfold...
View ArticleWill performance athletes put potatoes in their pouches?
DENVER — Borrowing a page from Gatorade, Potatoes USA will use elite endurance athletes to promote its performance message.DENVER — Borrowing a page from Gatorade, Potatoes USA will use elite endurance...
View ArticleRetail erosion slowing for potatoes
DENVER — While foodservice has been gaining market share of potato sales in recent years, the erosion at retail is slowing and showing signs of turning around, Potatoes USA leaders say.DENVER — While...
View ArticleChanging the spud conversation is a good move
Attending the annual meeting of Potatoes USA in Denver, I’m struck again by the tension between building demand and managing supply for fresh produce.Attending the annual meeting of Potatoes USA in...
View Article2017 Potatoes USA Annual Meeting
Tom Karst, National Editor for The Packer, took these pictures at the March 14-16 Potatoes USA annual meeting in Denver, Colo.
View ArticleUSDA seeks nominees for Potatoes USA
The U.S. Department of Agriculture is seeking nominations for Potatoes USA with completed applications by July 1. The U.S. Department of Agriculture is seeking nominations for Potatoes USA with...
View ArticleSponsored Content: Potatoes USA launches 'More Ways to Win' campaign
People love potatoes! With so many varieties and ways to eat them, there’s more opportunity than ever. But with all those options, it’s hard to know if you’re maximizing their sales potential.People...
View ArticlePotatoes USA hires global foodservice marketing manager
Denver-based Potatoes USA has hired chef RJ Harvey as global foodservice marketing manager.Denver-based Potatoes USA has hired chef RJ Harvey as global foodservice marketing manager.
View ArticleU.S. fresh, seed potatoes can ship to Myanmar
The Myanmar Ministry of Agriculture has approved imports of U.S. fresh and seed potatoes.The Myanmar Ministry of Agriculture has approved imports of U.S. fresh and seed potatoes.
View ArticleU.S. potato exports hit record levels
The volume and value of all U.S. potato exports — including a 9% increase in fresh potatoes — hit record numbers in fiscal year 2017.The volume and value of all U.S. potato exports — including a 9%...
View ArticlePotatoes USA adds to marketing staff
Denver-based Potatoes USA has hired Lauren Dever as assistant marketing manager.Denver-based Potatoes USA has hired Lauren Dever as assistant marketing manager.
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